Keystone / NTPSTAG Partner Marketing

November Connect Magazine

Tue, 08 Nov 2022 20:51:19 GMT

The November issue of Connect magazine is available now

This month's issue of jam-packed full of new product, Featured Suppliers, Tech Tips and more

New product from:

Curt

Husky Towing

Lippert

Thetford

Featured Suppliers:

Safe-T-Alert

King

Tekonsha

4-Page Tech Tips from WFCO

Educational Article from Go Power! on how and why RV Solar Power Systems should be winterized.

Check it out here

Find out how you can be a part of Connect Magazine each month with these opportunities

RV Ready Gets a Refresh

exhumphries@lkqcorp.com (Elizabeth Humphries) — Sat, 18 Jun 2022 20:45:00 GMT

Last fall, we tested a new format for our hugely popular RV Ready programs. The programs take place just before the Summer and Winter RV seasons to encourage Dealers to stock up on the most popular product for the upcoming season.

The new format improves upon the old in several ways. First, we replaced SKU level promotional pricing in lue of a rebate format. Instead of determining if the part on sale is the part they need, dealers can focus on buying long on the entire product catalog from participating suppliers. Making it more enticing to increase or make additional orders to move to the next rebate level.

The second change in the program gives more visibility and greater impressions of the program. We host the program subsite completely on viantp.com and are able to then use email and web ads to highlight products and suppliers throughout the promotional period. This repeated digital presence along with the attention of our entire RV sales team gives participating suppliers a leg up in placing their products into wholesale dealer's businesses for the upcoming season.

For more information on this program or to sign up, click here

2022 Sizzlin' Summer Sale

exhumphries@lkqcorp.com (Elizabeth Humphries) — Thu, 16 Jun 2022 20:57:05 GMT

Encourage late summer stock-ups on in-stock i tems

The Keystone Automotive Sizzlin’ Summer Sales Event is back!

For two weeks in August, Jobbers can earn rebates on their total purchases from participating suppliers. Participating suppliers benefit from a four-channel advertising event through eKeystone.com, Social Media, Email and the eKey Mobile App.

Select from one of four available tier packages that provide different levels of exposure to the Automotive Jobbers.

Sign-ups end July 4th, contact your Category Manager for details or click here

Plan Your Takeover

exhumphries@lkqcorp.com (Elizabeth Humphries) — Mon, 16 May 2022 17:44:00 GMT

Homepage Takeovers

With hundreds of thousands of visits per month, advertising your product on eKeystone.com and viantp.com provides the most exposure for your marketing dollar.

When you need to give your promotion a little more, check out Homepage Takeovers. These large ads occupy the top most ad space on the eKeystone or viantp homepages grabbing more attention with larger images and more information able to be displayed.

Availability is limited, talk to your Category Manager today to find out more .

Retail Flyers Make for Educated Customers

exhumphries@lkqcorp.com (Elizabeth Humphries) — Tue, 26 Apr 2022 13:45:48 GMT

Flyer Templates

Flyer Templates offer Wholesale Dealers and Jobbers a quick and easy way to make professional customized sell sheets.

Single page, customizable product flyers are available in The Marketing Garage. Using only Adobe Acrobat Reader, Dealers can add their logo, contact information, pricing and even a promotion. The flyer can then be printed to hand to customers inquiring about the product or emailed. This simple solution lets our dealers provide product specific information to the retail consumer on demand and without costly investments.

Tell potential customers why they should choose your product. In addition here are some additional ways to make your flier :

Good/Better/Best - Do you offer different options or configurations within your product line? Showing the retail consumer their solution choices is a great way to equip them to make an educated purchase and maybe help the reseller upsell in the process. Add checkboxes next to each to help the installer mark their suggestion.
Measure, Record and Calculate - does the consumer need to record specific details on their vehicle inorder to buy the right version of your product? Include a fill in the blank type section with your product detail
DIY - Can your product be installed by the end user? Break up your space to give consumers product detail as well as tips to make installation a breeze

To add your item to the Flyer Template, contact your Category Manager or submit it here

Sign-Up Now to Add Your Training.

exhumphries@lkqcorp.com (Elizabeth Humphries) — Fri, 15 Apr 2022 19:22:27 GMT

“For the best return on your money, pour your purse into your head.”

- Benjamin Franklin

The best way to get your product into the hands of consumers is with a knowledgeable and educated sales team. But reaching every salesperson at every level of the buying process can be a daunting and never-ending task.

With the Pre-Recorded Online Training program, you demonstrate your selling features, product benefits or installation techniques and provide us with the video to add to our training library. Include sell sheets, white papers or any other supporting documentation your team of trained salespeople needs to make the sale.

Each week we notify wholesale customers of new training available to them in our training library on eKeystone or VIA.

The best part is that the training remains in our library as long as they are relevant. So new employees or those just needing a refresher can view the training as often as needed.

Wholesale customers no longer have to pull salespeople away from potential consumers to attend the in-person training. The library is available anytime, from any location. Training occurs at a time that is convenient making it accessible to everyone.

Once an employee completes the training video they can download a Certificate of Completion with your brand. Certificates can even be posted for motivation or to show customers a commitment to a trained and educated sales team.

Select Pre-Recorded Product Training for:

New Items
Existing best-sellers
Items requiring installation
Items providing a unique feature or benefit

We are currently building our 2022 Training library

Interested in adding your product training?

Fill out the form below or contact your Category Manager.

Keystone Interactive Garage

Wed, 13 Oct 2021 19:17:50 GMT

Design dreams right on the screen.

Let customers SEE what your product looks like on their vehicle with Keystone Interactive Garage.

When you join, your product becomes available to hundreds of wholesale customers who use Keystone Interactive Garage to quote, sell and order product for the retail customer.

Learn more

Merchandising Idea Book – One S.M.A.R.T. resource for all

Wed, 01 Sep 2021 12:52:12 GMT

Creating a pleasant shopping experience

The Merchandising Idea Center combines supplier displays for RV and Automotive product into one resource. The S.M.A.R.T. Team uses this reference when working with customers to plan their upcoming store set projects. Customers can find an assortment of counter-top displays, banners, planograms and free standing displays. From truck accessories to tote tanks, now customers can select the right mix for their customer base.

Not just supplier displays, the Merchandising Idea Center is a comprehensive catalog for store fixtures, such as racking and shelving, and organizational aids like bins and electronic price tags. A newly expanded selection of posters and aisle markers give a polished and professional finish to RV or Automotive shops.

The S.M.A.R.T. Program has been the RV industry’s only comprehensive program for years, providing store design, implementation and inventory management services, in fact we are the only distributor in the industry with a dedicated team of specialist. We are pleased to expand this service to the automotive, trailering and marine markets.

Learn More